The Google Analytics Reporting API V4 is the most advanced programmatic method to access report data in Google Analytics. With the Google Analytics Reporting API, you can:
- Build custom dashboards to display Google Analytics data.
- Automate complex reporting tasks to save time.
- Integrate your Google Analytics data with other business applications.
Features
Google Analytics is built upon a powerful data reporting infrastructure. The Google Analytics Reporting API V4 gives you access to the power of the Google Analytics platform. The API provides these key features:
- Metric expressions: The API allows you to request not only built-in metrics but also combination of metrics expressed in mathematical operations. For example, you can use the expression ga:goal1completions/ga:sessions to request the goal completions per number of sessions.
- Multiple date ranges: The API allows you in a single request to get data in two date ranges.
- Cohorts and Lifetime value: The API has a rich vocabulary to request Cohort and Lifetime value reports.
- Multiple segments: The API enables you to get multiple segments in a single request.