In office OpenXML, a picture that is inserted into a word document is considered a "Blip" Object or element. The class is derived from the DocumentFormat.OpenXml.Drawing the Blip must have an Embed value that is an imagePart ID. The Blip object then goes inside a BlipFill Object/element, and that also goes inside a graphicData Object/element and that in turn goes into a graphic object element. I'm pretty sure by now you've realized everything works like an XML tree. Sample Open XML tree below.
<a:graphic xmlns:a="http://schemas.openxmlformats.org/drawingml/2006/main">
<a:graphicData uri="http://schemas.microsoft.com/office/word/2010/wordprocessingShape">
<wps:wsp>
<wps:cNvSpPr>
<a:spLocks noChangeArrowheads="1" />
</wps:cNvSpPr>
<wps:spPr bwMode="auto">
<a:xfrm>
<a:off x="0" y="0" />
<a:ext cx="1234440" cy="1234440" />
</a:xfrm>
<a:prstGeom prst="roundRect">
<a:avLst>
<a:gd name="adj" fmla="val 16667" />
</a:avLst>
</a:prstGeom>
<a:blipFill dpi="0" rotWithShape="1">
<a:blip r:embed="Raade88ffea8d4c1b" />
<a:stretch>
<a:fillRect l="10000" t="10000" r="10000" b="10000" />
</a:stretch>
</a:blipFill>
</wps:spPr>
<wps:bodyPr rot="0" vert="horz" wrap="square" lIns="91440" tIns="45720" rIns="91440" bIns="45720" anchor="t" anchorCtr="0" upright="1">
<a:noAutofit />
</wps:bodyPr>
</wps:wsp>
</a:graphicData>
</a:graphic>