seo A introduction to SEO Introduction of Search Engine Optimisation (SEO )

Example

Search engine optimization (SEO for short) is simply the process of obtaining website visitors (or traffic) from “free” or “organic” search results in search engines like Google or Bing.

All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. We call these organic results because they are free and not driven by paid advertisements.

Search engine optimization helps maximise the number of visitors to a particular website or page by ensuring that the site appears high on the list of organic results returned by a given search engine.