To convert a String to uppercase, use uppercaseString:
NSString *myString = @"Emphasize this";
NSLog(@"%@", [myString uppercaseString]; // @"EMPHASIZE THIS"
To convert a String to lowercase, use lowercaseString:
NSString *myString = @"NORMALIZE this";
NSLog(@"%@", [myString lowercaseString]; // @"normalize this"
To capitalize the first letter character of each word in a string, use capitalizedString:
NSString *myString = @"firstname lastname";
NSLog(@"%@", [myString capitalizedString]); // @"Firstname Lastname"