Most of the guidance for creating good examples for Q&A carries over into the documentation.
Make it minimal and get to the point. Complications and digressions are counterproductive.
Include both working code and prose explaining it. Neither one is sufficient on its own.
Don't rely on external sources for data. Generate data or use the datasets library if possible:
library(help = "datasets")
There are some additional considerations in the context of Docs:
Refer to built-in docs like ?data.frame
whenever relevant. The SO Docs are not an attempt to replace the built-in docs. It is important to make sure new R users know that the built-in docs exist as well as how to find them.
Move content that applies to multiple examples to the Remarks section.