You can expose values from JSON column as computed columns:
CREATE TABLE ProductCollection ( Id int identity primary key, Data nvarchar(max), Price AS JSON_VALUE(Data, '$.Price'), Color JSON_VALUE(Data, '$.Color') PERSISTED )
If you add PERSISTED computed column, value from JSON text will be materialized in this column. This way your queries can faster read value from JSON text because no parsing is needed. Each time JSON in this row changes, value will be re-calculated.