In earlier versions of SQL Server, developers had to use double sorting combined with the TOP keyword to return rows in a page:
SELECT TOP 10 *
FROM
(
SELECT
TOP 50 object_id,
name,
type,
create_date
FROM sys.objects
ORDER BY name ASC
) AS data
ORDER BY name DESC
The inner query will return the first 50 rows ordered by name. Then the outer query will reverse the order of these 50 rows and select the top 10 rows (these will be last 10 rows in the group before the reversal).